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Chris Elder

B.Bus(Acc) B.InfTech GAICD

CEO | Nook

Chris is a graduate of Griffith University and has degrees in Business (majoring in Accounting) and also Information Technology (IT). He is also a Graduate of the Australian Institute of Company Directors and a Microsoft Certified Professional (MCP).

​Chris spent the first part of his professional career as an Accountant and IT Consultant with a Financial Review Top 100 Accounting Firm. Then, recognising a gap in the market, he took on the role of Managing Director for a small services firm and in the space of a few years grew it from a small business operating out of the front bedroom of a house into a multi-million dollar, commercial focused firm counting some of Australia’s largest public, private and government organisations as clients.

The business became a Quality Endorsed, Environmentally Endorsed, OHS Endorsed and Food Safety accredited company during its lifetime as well as being a Telstra Business Award Finalist multiple times and in multiple categories.

With operations in Australia and the Philippines as well as exclusive agreements with US suppliers, Chris was able to grow that firm into a highly desirable acquisition for international competitors and in 2015 the company was sold to a private equity backed firm from Europe.

After exiting, Chris spent the next two years working as a Management Consultant to fast growth firms in the Asia Pacific region, including Hong Kong, Philippines, and Australia.

Today Chris (a long-time member of the Entrepreneurs Organisation, EO) is the CEO of the Nook Asia Pacific Limited and oversees international operations and expansion.