Millennials Poised to Drive the Philippine Home Loan Market ⁠- Nook

Nook Admin – March 23, 2020

Millennials emerged as the fastest-growing generation to contribute to the growth of the home loan landscape in the country, according to PH’s first online mortgage brokering platform, Nook. As the platform disrupts the home loan process in the Philippines, millennials are seen to lead the industry as they express keen interest to invest in real estate properties.

The millennials or Generation Y are often lumped into somewhat narrow categories of traits and characteristics and are stigmatized for being self-absorbed and narcissistic according to a research article by Grubbs et al in 2019. While millennials are seen to prioritize other leisure activities, data shows that millennials, in fact, are generally good financial planners.