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Nook Enters PHL, Introduces Easier Loan Applications

Nook Enters PHL, Introduces Easier Loan Applications

Nook Admin – January 17, 2020

Its goal, as gleaned from a press statement, is to provide Filipinos a vehicle for an easier way to apply for loans for their real estate-related needs or transactions. Like their first homes, perhaps. Or a new home.

Nook might be a “new kid on the Philippine real estate block,” but it has bigger ambitions. “We are the next big thing in real estate,” it says confidently. Chris Elder, Nook’s CEO, said the company aims to become the Philippines’ “#1 originator of housing loans within 5 years.”

Elder, who is from Australia, met with a select members of the Manila media on January 15.

Actually, the real estate company entered the Philippines in October 2018, seeing the country’s “emerging economy growing at 6.2 percent YoY (year-on-year).”

But everything was all preparation for Nook’s eventual start of business, which is the day of its formal launch.